Gained 1200 new contacts in a month with an ebook campaign.

1200 new contacts
in one month

1,31 PLN acquisition cost
per contact

InfoShare Academy offers intensive programming courses for beginners who want to start working in IT.

Industry
Courses and training
Plan
Professional

Goals

  • Building a contact list on Facebook
  • Personalized communication based on user behavior
  • Increased sales

Tools

  • Lead magnet

  • Website popup

  • Facebook lead ads

Solution: Lead generation campaigns using
"The 125 coding terms for beginners" ebook

We're one of the few companies in our niche doing content marketing. We use our newsletter to nurture the leads who consider taking up a programming course, providing valuable information on a regular basis."

Jakub Kłos,
Digital Marketing Team Leader

We want to reach people who only just started thinking about learning to code. We want to educate them.
Our competitive advantage is the quality of our courses, confirmed by our alumni. The quality of the content we offer reflects this."

Sylwia Tokarska,
Digital Marketing Specialist

What makes the difference?

Effective lead magnet

We wanted to achieve two goals with this ebook:

  1. Reassure those who think learning to code is too difficult for them and help them learn IT jargon.
  2. Create content for future course participants, helping them prepare for classes."
Jakub Kłos,
Digital Marketing Team Leader

List building tools are available in:

PROFESSIONAL starting at $99/ mo.

When creating a lead magnet, think about what it means to your audience and how it reflects on you.

  1. Think about the target audience for your lead magnet.

    Create a persona and think about the problems you can solve for them. Look closer at what they're looking for in terms of the services you can offer them.

    We pay attention to the questions, objections and doubts course candidates face. We try answering some of them with the free content we share.

  2. Define the goal you want to achieve using it.

    If the goal is to maximize downloads or newsletter contacts, consider this while creating your lead magnet. If you want to build a network of valuable contacts you'll communicate with in the future, use quality content that keeps your audience knowledge-hungry and helps you continue to deliver valuable information.

  3. Match your business to your audience.

    Ebook, checklist, toolkit, planner – these are just a few of the formats you can use to provide information to your audience. If you have a lot to say, and the educational mission is more important than entertainment, use a more serious format like an ebook. But to learn what your audience really wants to read, test different free lead magnet formats.

  4. Show them you're the expert.

    That you have the answers to their questions. Make sure the knowledge and information you provide are top-notch. Use original pieces written by your experts. As a coding school, we use our lead magnets to provide information written down with a specific publication in mind, making sure the advice is unique.

  5. Be consistent with your brand.

    It's a place where you can present your brand in a subtle way and familiarize your audience with your visual identification and communication style. If you communicate to a young demographic – use the right language right from the start.

    Whether your audience will recognize you and differentiate you from your competition depends on you and how you create the content. So use consistent messaging across all touchpoints with your brand, including in the sales process.

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