7.31% unique click-through rate
with systematic A/B testing

31.14%

unique open rate

7.31%

unique click-through rate

99.2%

deliverability rate

Submission Technology are a lead generation agency with a mission to facilitate success and growth for their partners by providing innovative technology and performance marketing solutions.

  • INDUSTRY: MARKETING
  • PLAN: MAX

Goals

  • Increase engagement
  • Maintain highest deliverability
  • Make data-driven decisions

Tools

  • A/B testing
  • Advanced segmentation
  • Advanced API

Solution: Contact list segmentation and systematic A/B testing

Contact list segmentation and regular A/B testing allows us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during next ampaigns.”

Gemma Seager,
Team Leader, Email & Push Notifications at Submission Technology

Advanced segmentation

Submission Technology seek out the most active members with the healthiest opens, clicks, minimal
complaints, and no bounces.

Key groups they return to are:

  • Male or female segments
  • New or old subscribers
  • Most or least engaged subscribers

Here’s an example of a male/female segmented
content on ProductTestingUSA.com

27.58%Unique open rate23.49%
7.31%Unique click-through rate6.44%

50% better open rate than the average in the online marketing industry*

149% better click-through rate than the average in the online marketing industry*

28% better open rate than the average in the online marketing industry*

121% better click-through rate than the average in the online marketing industry*

* Email marketing benchmarks

A/B testing

Submission Technology seek out the most active members with the healthiest opens, clicks, minimal
complaints, and no bounces.

Submission Technology use GetResponse click reports to see what content works best and then adapt future content to include or focus on those learnings.

20Cogs Gif Testing

Unique open rate:31.14%
Unique click-through rate5.3%

69% better open rate than the average in the online marketing industry*

82% better click-through rate than the average in the online marketing industry*

“In some cases, GIFs could decrease deliverability due to an increased image-to-text ratio. But if the engagement is high, there’s no negative impact on deliverability.”

Przemysław Depka Prondzinski, MAX Onboarding Managerat GetResponse

Analytics

Their dev team have built an in-house analytics system that plugs into GetResponse and collects data via API. The system flags emails when they improve or drop in performance and sends alerts e.g., if bounces get too high.

A snapshot of OhMyDosh.co.uk’s emails over April.

Graph that lays things out visually over the course of the month.

What makes a difference?

Personal account manager

The MAX plan comes with customer onboarding and individual support from your personal account manager.

“Bug your account manager for answers and information. They can see things in more detail, can speak to their deliverability team and help with further ideas.”

Gemma Seager,
Team Leader, Email & Push Notifications at Submission Technology
The tools presented in this case study are available
in the following plan
PROFESSIONAL starting at $99 / mo

Let me help you run
a welcome email A/B test.

With an average open rate over 82% and an average click-through rate around 27%,
welcome emails are your conversion secret weapon.

Welcome emails

Take a look and see how the average email marketing metrics vary across continents.

Open rate Click-through rate Unsubscribe rate Spam rate
82.21% 26.76% 1.23% 0.07%
  1. Plan a welcome email series through a perspective of different levels of conversion.
    • RELEVANCE: Is this the right content for me?
    • TRUST: Can i trust this company?
    • ORIENTATION: What am i supposed to do?
    • SECURITY: Is it safe to do business with this company?
    • CONFIRMATION: Did i make the right choice?
  1. Customize the following automation template to test which emails resonate most with specific groups of contacts.

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