Submission Technology are a lead generation agency with a mission to facilitate success and growth for their partners by providing innovative technology and performance marketing solutions.
How does GetResponse help Submission Technology?
GetResponse allows us to make data-driven decisions. We carefully segment our audience and run regular A/B tests in order to increase engagement and maintain highest deliverability.
Contact list segmentation and regular A/B testing allows us to check what really resonates with specific groups of contacts. We collect and analyze data and act on it during next campaigns.
Gemma Seager, Team Leader, Email & Push Notifications
Advanced segmentation
Submission Technology seek out the most active members with the healthiest opens, clicks, minimal complaints, and no bounces.
Key groups they return to are:
- Male or female segments
- New or old subscribers
- Most or least engaged subscribers
Here’s an example of a male/female segmented content on ProductTestingUSA.com
27.58%
7.31%
Unique open rate
Unique click-through rate
23.49%
6.44%
50% better open rate than the average in the online marketing industry*
149% better click-through rate than the average in the online marketing industry*
28% better open rate than the average in the online marketing industry*
121% better click-through rate than the average in the online marketing industry*
A/B testing
Submission Technology seek out the most active members with the healthiest opens, clicks, minimal
complaints, and no bounces.
Submission Technology use GetResponse click reports to see what content works best and then adapt future content to include or focus on those learnings.
20Cogs Gif Testing
Unique open rate: 31.14%
Unique click-through rate 5.3%
69% better open rate than the average in the online marketing industry*
82% better click-through rate than the average in the online marketing industry*
In some cases, GIFs could decrease deliverability due to an increased image-to-text ratio. But if the engagement is high, there’s no negative impact on deliverability.
Przemysław Depka Prondzinski, Customer Implementation Team Lead
Analytics
Their dev team have built an in-house analytics system that plugs into GetResponse and collects data via API. The system flags emails when they improve or drop in performance and sends alerts e.g., if bounces get too high.
Personal Customer Experience Manager
The MAX plan comes with customer onboarding and individual support from your personal Customer Experience Manager.
Bug your Customer Experience Manager for answers and information. They can see things in more detail, can speak to their deliverability team and help with further ideas.
Tools used to get results
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Email Analytics – Monitor the performance of your emails and campaigns through automated reports and key metrics. Track click-throughs and open rates in real-time.
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Marketing Automation – Bring your ideal customer journey to life with a visual marketing automation builder that grows with your needs. Schedule automated responses, emails, and reminders.
