GetResponse Simplifies Marketing Automation for Small Businesses with New Workflow Templates for Every Stage of the Customer Journey

BOSTON, MASS. February, 23, 2018 - GetResponse, the all-in-one online marketing platform, has released new, customizable workflow templates that simplify marketing automation for small businesses in different, ready-made marketing scenarios. More than 20 new marketing automation templates are designed to serve every step of the customer journey.

GetResponse's new templates provide an outline that allows marketers to deliver the right message at the right time to the right customers, without having extensive marketing expertise or know-how.

The templates act as ready-made blocks in eight strategic workflow categories. Small businesses can customize the workflow that best suits their marketing scenario and launch it in a few clicks. Every scenario is designed to convert leads more effectively, drive more repeat purchases, and increase the customer lifetime value (CLV) through all stages, from engaging welcome emails that help to onboard new customers, to qualifying leads based on custom actions such as email opens or product page visits, to email retargeting campaigns designed to lower cart abandonment rates.

"Only about three percent of small businesses are taking advantage of marketing automation because it's often viewed as complicated and time-consuming. At GetResponse, we're committed to changing that," said Simon Grabowski, CEO of GetResponse. "By streamlining the workflows and providing the marketing strategy, small businesses can simply customize and publish their content and they're done. The marketing automation takes over, leaving small business owners more time to do what they actually love doing - run their business."

GetResponse's marketing automation platform is available in all GetResponse packages and plans. For more information, visit

About GetResponse
GetResponse is an all-in-one online marketing platform for SMBs, with more than 350,000 active users from 182 countries. GetResponse delivers more than 1 billion permission-based emails per month, with an average deliverability rate higher than 99 percent. For more information, visit:

Contact us